Marketing & Strategy Innovation Blog

Sheetal Mehta - Goodson Does Lunchtime Chats

Thu, 08 May 2008 23:29:22 +0100

I have been interviewing a select group of people who impress me and who are doing their own thing in their own way. Stanley Hainsworth, Creative Director of Starbucks, Kerri Martin, and Lee Daley, former dude from Manchester United. I've been calling it Goodson Lunchtime chats.

Consumer Gadgets Needs To Think Sustainability Seriously

Thu, 08 May 2008 23:18:58 +0100

by: Idris Mootee

In two weeks (May 19), Material ConneXion and Li Edelkoort partner to bring to life LEFT/BRAIN/RIGHT, an event on the greening of architecture and design. The event will discuss the sustainable materials and technologies that are transforming design today and tomorrow. In Greening Perspectives 2010, trend forecaster Li Edelkoort will offer an emotional and human perspective on how green thinking is changing the way we perceive ourselves and the world around us.

Mobilizing Generation 2.0

Thu, 08 May 2008 23:10:01 +0100

by: danah boyd

Ben Rigby and Rock the Vote have put together a book for activists, politicos, and organizers called "Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0." It is a how-to guide to help those who want to mobilize using the web, focusing on how organizers can leverage blogging, social network sites, photo/video sharing, mobile phones, wikis, maps and virtual worlds.

No Female Business Gurus? Try this List

Wed, 07 May 2008 22:09:24 +0100

by: John Caddell

There was a fun article today in the Wall Street Journal that ranked the top business gurus by citation, Google hits and media mentions. Familiar names, like Gary Hamel, Malcolm Gladwell and Thomas Friedman are in the top 5.

Is Social Innovation Ready For Prime Time? We Need More Business That Better The World.

Wed, 07 May 2008 21:03:39 +0100

by: Idris Mootee

Exxon, the Rockefellers, and the Future of Big Oil

Mon, 05 May 2008 21:15:14 +0100

by: Joel Makower

Last week, the Rockefeller family made an historic challenge to Exxon Mobil Corp., the company founded by John D. Rockefeller in 1870 (as Standard Oil), and in which dozens of family members still hold stock. The challenge came in the form of a shareholder resolution to require an independent chairman of Exxon's board of directors, so that the company can better maximize long-term shareholder value in a rapidly changing energy environment.

Three Lenses to Look at the Emerging Discipline of Service Design

Mon, 05 May 2008 20:52:44 +0100

by: Idris Mootee

There were lots of talks around Software as a Service and it is actually becoming part of a major transformation of the software industry, and yet many still don’t fully understand what it takes to capture these opportunities.

Bookmarkable Advertising

Mon, 05 May 2008 19:10:44 +0100

by: Ilya Vedrashko

Last week's news about Rolling Stone and Men's Health running promos where readers are invited to snap images of ads and send them in reminded me of a draft that I've been kicking around for a few months about bookmarkable advertising. It's not finished or polished but, I hope, useful for something.

Shouldn't Every Employee be a Brand Ambassador?

Sun, 04 May 2008 21:49:41 +0100

by: David Polinchock

I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors. My response was that while they were certainly very important when you were doing marketing events, the truth is that there shouldn't be a select group of brand ambassadors. Every employee that you hire should be a brand ambassador. We've written about the importance of retail in the past and updated our thoughts:

Harvard Business Review Article: Serious Gamers Hone Leadership Skills

Sun, 04 May 2008 21:42:51 +0100

by: Eliane Alhadeff

"Tens of millions of people are honing their leadership skills in multiplayer online games. The tools and techniques they’re using will change how leaders function tomorrow—and could make them more effective today."

UK Research about Pensions

Sun, 04 May 2008 21:08:35 +0100

by: Dick Stroud

The figures published by the Office of National Statistics about UK pension trends make sobering reading. About two thirds of pensioner households received private pension incomes in 2005/06, but 40% of pensioner couples, 55% of single men and 61% of single women pensioners have an annual private pension income of less than £1,000.

What Schools of Design Are You from? What Is a Designer: Objects, Functions, Meanings?

Fri, 02 May 2008 14:55:19 +0100

by: Idris Mootee

Telling the Heavyweights They Have to Be Agile - New York Times

Thu, 01 May 2008 19:39:30 +0100

by: David Polinchock

I started reading this article on the train home and something struck me as odd. All of the talk about how the ad industry needs to work so hard to change how the business is done. Well, that makes sense. Change happens in all industries. That's not really all that new, exciting or different.

Message for Entrepreneurs - You Have to Shoot to Score

Thu, 01 May 2008 19:34:28 +0100

by: Scott Goodson

The Only Once blog has a great posting today about the need to 'Shoot to score' and anyone who leads an independent entrepreneurial driven organization will understand what this means.

Making What's Inconvenient Matter

Thu, 01 May 2008 18:02:52 +0100

by: David Wigder

An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the “We Can Solve It” Campaign

While many consider the release of Al Gore’s An Inconvenient Truth to be a turning point regarding consumer awareness about climate change, consumer surveys indicate that much work is still left to be done.